How Sky the Limit Secured 15-20 Positive Conversion per month with a Multichannel Cold Outreach Strategy by Prospects Hive

Sky the Limit specializes in designing and manufacturing high-quality, customizable outdoor furniture and beach umbrellas tailored for 5-star hotels and resorts. Their products are crafted to enhance luxurious outdoor spaces, offering both functionality and aesthetic appeal.

Client Overview

Client Name: Sky the Limit
Industry: Outdoor Furniture & Chairs for 5-Star Hotels and Resorts
Location: USA
Website: Sky the Limit

The Challenge

Despite their exceptional product offerings, Sky the Limit faced a significant hurdle: they were struggling to connect with the right decision-makers in the hospitality industry. Their existing marketing efforts lacked the focused outbound strategies needed to secure replies and book meetings with hotel and resort managers interested in renovation projects. Without an effective cold outreach plan, they found it difficult to generate leads and move forward with their business objectives.

The Solution

When Sky the Limit partnered with Prospects Hive, the mission was to craft a strategic, multichannel outreach campaign that would cut through the noise and get their offerings in front of the right people.

Here’s what we did:

1. Multichannel Strategy Development:
   • We combined the power of cold emails with LinkedIn outreach to maximize Sky the Limit’s visibility and engagement across multiple platforms.
   • The goal was to ensure that the message reached decision-makers through the channels they were most active on, whether it was their inbox or LinkedIn feed.
2. Cold Email Outreach:
   • • Personalization: Each email was tailored to the specific needs of the hospitality decision-makers, highlighting how Sky the Limit’s customizable furniture solutions could enhance their properties.
     • Follow-Up Sequence: We didn’t stop at just one email. Our strategy included a series of 6-7 follow-ups for those who didn’t respond to the initial outreach. These follow-ups were spaced out strategically to maintain interest without overwhelming the recipients.

   Results: The email campaign achieved an impressive average 50% open rate and a 3.5% overall reply rate, indicating strong engagement with the content.

3. LinkedIn Outreach:

• • Connection Requests: We initiated the outreach by sending personalized connection requests to the identified decision-makers.
  • Profile Views: To build curiosity and increase the chances of acceptance, we also viewed their profiles before sending connection requests.
  • Engagement Messages: Once connected, a sequence of targeted messages was sent, emphasizing how Sky the Limit could meet their specific needs, coupled with a clear call to action to set up a meeting.
  • Consistent Touchpoints: If a connection didn’t respond immediately, we followed up with polite nudges, ensuring that Sky the Limit stayed top-of-mind.

The Process in Action

Step 1: Understanding the Market

We began by diving deep into Sky the Limit’s offerings and identifying their Ideal Customer Profile (ICP). This allowed us to craft messages that resonated with the specific challenges and needs of decision-makers in the hospitality industry.

Step 2: Crafting the Outreach

With the ICP in hand, we designed a multichannel outreach campaign that combined cold emails and LinkedIn messages. Each message was personalized and aimed at showcasing the unique value of Sky the Limit’s products.

Step 3: Execution

Over a 3-month period, we reached out to 6,000 decision-makers across the hospitality industry. Our approach was persistent yet respectful, with multiple touchpoints designed to gently push the conversation forward.

Step 4: Analyzing & Optimizing

Throughout the campaign, we closely monitored open rates, reply rates, and engagement on LinkedIn. This data allowed us to tweak our messaging and follow-up timing to maximize results.

The Results

The multichannel strategy delivered outstanding results for Sky the Limit:

• Outreach Reach: We connected with 6,000 decision-makers in the hospitality industry.
• Positive Responses: 53 decision-makers expressed interest, leading to next steps for receiving quotations.
• Email Engagement: Achieved a 50% open rate and 3.5% reply rate across the campaign.
• LinkedIn Success: The combination of connection requests, profile views, and personalized messages led to meaningful conversations and potential partnerships.

Conclusion

Prospects Hive utilized a comprehensive, multichannel outreach strategy to assist Sky the Limit in overcoming obstacles. The strategic integration of cold emails and LinkedIn outreach established numerous points of contact, ensuring that Sky the Limit remained prominent in the minds of decision-makers. This approach resulted in a substantial increase in engagement and business opportunities.