Createful Spaces provides a flexible, welcoming environment for freelancers and small tech startups. Offering a range of amenities from designated desks to private offices and event spaces, Createful Spaces is dedicated to fostering a productive and collaborative workspace.
Client Overview
Client Name: Createful Spaces
Website: www.createful.ca
Industry: Co-Working Spaces
Location: Canada
Createful Spaces provides a flexible, welcoming environment for freelancers and small tech startups. Offering a range of amenities from designated desks to private offices and event spaces, Createful Spaces is dedicated to fostering a productive and collaborative workspace.
Challenges
Before partnering with Prospects Hive, Createful Spaces struggled with:
- Identifying and reaching the right target audience in specific local areas.
- Establishing contact and scheduling meetings with decision-makers.
- Lacking a focused outbound marketing strategy, particularly in cold outreach.
Objectives
Createful Spaces aimed to:
- Engage with freelancers and small tech startups in their vicinity.
- Secure meetings with decision-makers to discuss specific office space needs.
- Provide tailored quotations that align with the unique requirements of potential clients.
Strategy and Execution
Prospects Hive developed a comprehensive multichannel outreach strategy to address these challenges:
- Understanding the Client: We started by gaining an in-depth understanding of Createful Spaces’ offerings and their ideal customer profile (ICP) in the hospitality industry.
- Multichannel Outreach: We implemented a strategy that combined cold emails and LinkedIn outreach to maximize reach and engagement.
- Targeted Messaging: Our team crafted personalized outreach messages that highlighted the unique benefits of Createful Spaces, aiming to resonate with the identified ICP.
- Follow-Up Touchpoints: We employed a 5-7 touchpoint approach, ensuring persistent yet respectful follow-ups until a response—positive or negative—was received.
Results
Over three months, Prospects Hive achieved the following for Createful Spaces:
- Contacted 1,000 decision-makers.
- The open rate was an incredible 60%
- 36 positive responses were received, indicating interest in receiving quotations for office spaces.
Conclusion
By leveraging a well-rounded multi-channel outreach strategy, Prospects Hive successfully connected Createful Spaces with their target audience, facilitating meaningful interactions and increasing the likelihood of securing bookings. This case exemplifies how a strategic approach to cold outreach can overcome initial challenges and generate tangible business opportunities.
