How Aerodei Increases 80% Positive Conversion per Month with a Multichannel Cold Outreach Strategy by Prospects Hive

Client: Aerodei
Industry: Technology / DEI Solutions
Website: www.aerodei.com

The Challenge
Before partnering with Prospects Hive, Aerodei faced several challenges:

• Target Outreach: Aerodei struggled to precisely identify and segment the right decision-makers for their DEI solutions, leading to irrelevant outreach efforts.
• Low Personalization: Their outreach messages were generic and lacked personalization, making it difficult to capture the attention of individual prospects and reducing engagement rates.
• Channel Coordination Issues: The company found it challenging to align its communication efforts across emails, social media, and other channels, resulting in inconsistent messaging and missed follow-up opportunities.
• Tracking and Optimization Difficulties: Aerodei faced obstacles in tracking responses across different outreach channels, making it harder to refine and optimize their cold outreach strategies for better results.

Goals and Objectives
Aerodei partnered with Prospects Hive to achieve the following goals:

• Create a multi-channel outreach strategy targeting key decision-makers in HR, diversity departments, and leadership roles.
• Convey Aerodei’s unique value proposition in a clear, compelling way to attract and engage potential clients.
• Increase engagement rates, focusing on open and click-through rates to generate interest.
• Drive positive responses and meeting requests from outreach efforts, ultimately increasing quotations and sales.

The Solution
Prospects Hive developed and implemented a strategic, data-driven multichannel outreach campaign designed to resonate with Aerodei’s target audience. Here’s how we approached the challenge:

1. Building a Multichannel Strategy:
   We developed a cold outreach plan that targeted decision-makers through both email and LinkedIn, ensuring Aerodei’s message reached prospects across platforms. This coordinated approach maximized visibility and improved communication consistency.
2. Identifying the Ideal Client Profile (ICP):
   We researched and identified the Ideal Client Profile (ICP) for Aerodei, focusing on HR leaders, DEI specialists, and organizational leadership within industries where DEI initiatives were a priority. This allowed us to target decision-makers who were most likely to benefit from Aerodei’s AI-driven DEI solutions.
3. Crafting Personalized Messaging:
   We crafted personalized, clear, and compelling cold outreach messages tailored to Aerodei’s target audience. By avoiding overly technical jargon and focusing on how Aerodei’s AI tools solve specific DEI challenges, we created messages that resonated deeply with each prospect.
4. Coordinated Touchpoints:
   Our strategy included 6-7 touchpoints across both email and LinkedIn, ensuring that prospects received consistent follow-ups. We alternated between highlighting different aspects of Aerodei’s offering and gradually increasing the urgency of our messaging. This allowed us to maintain persistence without being overly aggressive, increasing the chances of getting a response.
5. Tracking and Optimizing Performance:
   We implemented tools to track responses and engagement across both channels, allowing us to continually refine our strategy. This ensured that we optimized the messaging and targeting in real time to maximize results.

Results
Within just four months, our multichannel cold outreach strategy generated significant results for Aerodei:

• We reached out to 3,000 decision-makers across HR and leadership roles.
• From this outreach, we achieved an 80% increase in meeting requests, with decision-makers expressing interest in learning more and moving forward with quotations.
• Aerodei saw a marked improvement in open and click-through rates, with personalized, compelling messaging capturing attention and leading to meaningful engagements.
• Our strategic, multichannel approach allowed Aerodei to effectively communicate the value of their AI-powered DEI solutions, converting more leads into high-quality prospects.

Conclusion
By implementing a multichannel cold outreach campaign, Prospects Hive successfully helped Aerodei overcome the challenges of conveying their complex AI-driven DEI solutions and increased engagement with key decision-makers. The result was a 50% increase in meeting requests, helping Aerodei move closer to their goal of transforming organizational cultures through data-driven DEI insights